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What is Matomo Media Analytics and how can I use it?

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Editions: Ultimate, Enterprise, Campus
Versions: 4.0+

Media Analytics is a plugin for Matomo (fka Piwik), offering extended media analytics.

For example, it reports avarage times spent watching a video, how far the viewers reach in a video, in which resolution a video has been played and much more.

Media Analytics is a paid extension for Matomo and can be purchased here:

In VIMP, it has to be enabled at Configuration -> Matomo Analytics -> Enable Media Analytics.

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